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Small and medium enterprises have long been the engines driving economic growth across India and play a key role in regional development. IBM is committed to the success of this segment and is working its business partners to provide small and medium enterprises with the tools they need to compete in a global economy.
To demonstrate this approach, Microsoft put real people inside a giant six-story phone in New York City’s Herald Square to bring to life the phone’s key features and experiences. A life-size “Plants vs. Zombies” battle highlighted the phone’s rich Xbox LIVE gaming experience, while Far East Movement brought the Music + Video Hub to life with a live lunchtime concert for hundreds of fans in. The theme of the day — connecting people — was underscored when a New York man proposed to his girlfriend from inside the Me Tile of the giant phone.
Windows Phones have a strong fan base among our customers, which has helped us sell more of them than anyone else,” said Jeff Bradley, senior vice president – devices, AT&T Mobility & Consumer Markets. “These new devices cater perfectly to both personal and professional use and make it easier for our customers to connect and share information with the important people in their lives.
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